brandsKnow every discount code shoppers try. Recover the ones that fail.
RE:CVR is discount analytics and checkout recovery in one Shopify app. See every code shoppers attempt, why it failed and what it costs you, with AI overviews on top, while our checkout extension wins back the high-intent customers who'd otherwise walk.
Checkout · yourstore.com
Two ways RE:CVR pays for itself.
Discount & markdown analytics
See what Shopify never shows you, then act on it with AI overviews.
Checkout recovery
Our core feature: win back customers lost to a failed code with a checkout extension.
Example store · Last 30 days
Illustrative data
Top failed discount codes · share of failures
Illustrative example of RE:CVR failed-code reporting.
Shopify tells you which codes worked. Never what shoppers tried.
The discount box is the only checkout field you get zero analytics on. Right now, on your store, shoppers are typing codes you can't see:
RE:CVR records every code that fails at checkout and why, using Shopify's own error text: invalid code, expired, usage limit reached, minimum spend not met, product or customer exclusion, first-time customer restriction, campaign ended.
A shopper typing a code is your most purchase-ready visitor. A red error message is the worst possible moment to lose them.
Failed code attempts vs recovered orders
Per day · Example store · Last 30 days
Recovery by geography
Discount analytics, inside Shopify.
RE:CVR lives in your Shopify admin and turns the discount box into a data source. Failed-code tracking runs through a Shopify web pixel, so discount and markdown insights are live from the day you install, with AI overviews that tell you what to change.
What you'll see
Case study · LANX
LANX boosts checkout conversion by 30%.
From their first 90 days with RE:CVR active on checkout.
Checkout conversion
+30%
In the first 90 days
Return on discount
11.7×
Revenue recovered per £1 of discount
Discount cost
8.5%
Of recovered revenue
Invalid codes
99.6%
Of failures were codes that never existed
The problem & the fix
On average 8% of customers attempt ≥1 invalid discount code and then abandon their cart, costing you more than just the sale.
You paid to acquire that shopper. You got them to checkout. Then a failed code sent them away, and both the order value and the acquisition cost walked out with them.
RE:CVR seamlessly targets the highest risk baskets helping you drive conversion and fuelling incremental growth.
The benefits.
Track behaviour in real time
Understand who tries invalid codes at checkout, how often, and what they do next.
Catch the losses
See which discount codes are being mistyped, how often checkouts fail, and the potential revenue slipping away.
Recover the sale
Deploy targeted recovery offers e.g. a limited-time discount, free shipping, or a gift with purchase to convert those abandoned checkouts into sales.
A different recovery for every failure.
Choose one path. A single rule offers one recovery code after every failed attempt. The rule builder lets different failures recover with different codes.
Up to 15% more mobile conversion
Turn on Always Show Discount Field to keep the code box visible for mobile shoppers with discount intent.
One fix, four problems solved.
The discount box touches margin, brand, support and marketing. RE:CVR turns a blind spot into leverage across all four.
Margin
Protect margin, don't blanket-discount
Sitewide offers erode margin on customers who would have paid full price. Recovery offers are single-use and fire only on genuinely at-risk sessions.
Brand
Stay premium, never punish loyalty
Even brands that never discount get code attempts from extensions and coupon sites. A controlled fallback saves the sale without a public promotion in sight.
Support
Kill "my code doesn't work" tickets
When checkout handles the failed code in real time, the ticket never gets written and the customer never has to wait for a reply.
Marketing
Close the campaign feedback loop
Attempted codes show you which campaigns, affiliates and coupon sites actually drive checkout behaviour — data your analytics stack has never had.
Explore the hidden cost of invalid code entry.
Enter your store's metrics to understand what invalid code entry is costing your business (and how much revenue RE:CVR can recover in real time).
What you're losing
Every failed code costs you twice: the sale you didn't make, and the money you already spent getting that shopper to checkout.
£192,000 in sales + £48,000 in acquisition spend = £2,880,000 a year
Abandoned checkouts
1,600
per month
Lost revenue
£192,000
per month
Wasted CAC (paid, then walked)
£48,000
per month
What you'll gain
Recovered checkouts
480
per month
Recovered revenue
£51,840
per month
Recovered CAC
£14,400
per month
Annual recovered revenue
£622,080
per year
Simple, flexible pricing.
Choose the plan that best fits your business. Every plan includes the Analytics Suite and a 14-day free trial.
Essentials
$29 / month
+$2 per validation over plan limit
Features
14-day free trial
Growth
$299 / month
+$1 per validation over plan limit
Features
14-day free trial
Scale
$599 / month
+$0.50 per validation over plan limit
Features
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Frequently asked questions.
